In something like a scene out of a Rossolini film, in order to boost the reputation of the family business, Marco and Pierino, sons of Moraglione founder Massimo cycled the length and breadth of Italy spreading the news about the brand. This was 1943, 20 years after it was first set up. The guerrilla marketing obviously worked because Moraglione has been charming people with its beautiful designs ever since. Named after controversial princesses – Anastasia – stars of the silver screen – Princess Grace of Monaco – and famous Italian operas – Madame Butterfly – these decadent jewels are made to be worn with crisp linen while enjoying the last of the evening sun in an Italian piazza.
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